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D&AD Brief: World Wildlife Fund (WWF)

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Role: Art Direction, Film, Compositer

 

Year: 2014

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Achievements:

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• D&AD Awards 2015, New Blood Winner, Wood Pencil

                           

• Adobe Design Achievement Awards 2015, Semi-Finalist

 

This assignment is a project brief by the D&AD Awards 2015 and we are able to choose the brands or topic that we want to work towards. This project were worked in pairs and both of us chose WWF as our brief. These allow us to create an important piece of work that will impact the environment. Our concept is simple, using the pencil as a metaphor of a Rhino Horn. While a little girl who is sick, drawing her favourite animal, Rhinoceros, her mum called her out to drink a brewed soup which was made from a Rhino Horn.

 

The horn breaks in the drawing, signifying the extraction of the rhino's horn and killed the animal. The full video is filmed with just a camera and tripod, no sliders or lighting equipment were used. Color corrected and Composited in After Effects. This eventually got us the Wooden Pencil from the New Blood D&AD Awards 2015.